New Products

Functional Treats

Launch over 10 new functional pet treat products in Q2 2025, including dental chews for oral health, traditional Chinese medicine lingzhi wet pet food to boost immunity, and chicken strips for joint relief, to meet pets' health needs.

Complete Dry Food

Develop 5 segmented dry food product lines by 2026, with customised formulas for different age groups (puppy/kitten, adult, senior), special conditions (sensitive digestion, prone to allergies) and breeds (large, small).

Freeze-Dried treats and food

Expand the freeze-dried food range with 15 new products between 2025-2027, covering all life stages, featuring high-protein, grain-free formulas with over 80% real meat content, using advanced freeze-drying technology to preserve the original flavour.

Customised Food

Launch a "Bespoke Customisation" service platform in 2028, providing personalised formulas based on pets' weight, age, activity level and health condition, combining TRIXIE's European technical standards to deliver customised solutions within 48 hours.